Last updated: June 2026

This Privacy Policy explains how Amara Australia Pty Ltd (ABN 47 603 685 767), trading as The Flag Men ("we", "our", "us"), handles your personal information. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We collect personal information you provide when you place an order, contact us, or sign up for marketing — including your name, email, billing and shipping address, phone number, and payment details. We also collect cookies and analytics data when you use our website.



2. How We Use Your Information

We use your information to process orders, provide customer support, send order and shipping updates, improve our website and products, and send marketing if you've opted in. You can unsubscribe at any time using the link in our emails.

Our lawful bases for processing under UK GDPR are: performance of a contract (to fulfil your order), legitimate interests (to improve our products and service), legal obligation (to keep tax and accounting records), and consent (for marketing communications).

3. Sharing Your Information


We share information only with providers needed to run our business — payment processors, shipping providers, IT and hosting providers, and analytics and advertising platforms. We do not sell or rent your personal information.


4. Storage and Overseas Transfer

Your information may be stored or processed outside the UK by us or our service providers. Where personal data is transferred outside the UK, we rely on safeguards permitted under UK GDPR, including adequacy decisions and standard contractual clauses, to ensure your information receives an equivalent level of protection.


5. Security

We use reasonable safeguards to protect your information and will notify affected individuals and the relevant authorities in the event of a personal data breach where required by law.


6. Your Rights

Under UK GDPR you have the right to access your personal information, request correction or deletion, object to or restrict processing, and request data portability. To exercise any of these rights, email info@theflagmen.com. We will respond within one month.

If you are not satisfied with how we handle a privacy matter, you can complain to the Information Commissioner's Office (ico.org.uk).

7. Cookies

We use cookies to improve your experience and measure website performance. You can manage cookie preferences through our cookie banner or your browser settings.


8. Updates and Contact

We may update this Privacy Policy from time to time. The current version will always be on our website.

Questions: info@theflagmen.com